Q1 of 8
Enterprise customers pay 10-50x more than consumers for the same value.
Q2 of 8
Your price should be ~10-20% of the pain cost. This is the most important factor.
Q3 of 8
You want to be 20-40% cheaper if you're newer. Same or more only if you're clearly better.
Q4 of 8
Nice-to-haves get cancelled. Mission-critical tools never do.
Q5 of 8
Seat-based works best for teams. Usage-based for APIs. Flat-rate for solopreneurs.
Q6 of 8
Early stage = price slightly lower to get testimonials. Later = price for profit.
Q7 of 8
Unique products can charge a premium. Commodities compete on price — a race to the bottom.
Q8 of 8
Free tiers drive adoption but devalue your product. Free trials convert better. Both have tradeoffs.